With over 15 years of experience as a Producer and Creative Director, I have crafted immersive brand stories through high-profile campaigns ranging from Super Bowl commercials to comprehensive social, digital and experiential activations.
I also pursue my passion for visual storytelling as a published professional photographer, capturing fashion, portraits, and lifestyle.
Leveraging my expertise as an Ai early adapter, I craft strategies that empower brands to optimize creative workflows, unlocking standout results.
2 CHAINZ - EXPENSIFY THIS ft. ADAM SCOTT
THE WORLD’S FIRST MUSIC VIDEO YOU CAN EXPENSE
I had the pleasure of producing the Expensify music video alongside the JohnXHannes team.
The commercial aired during the 2019 Super Bowl, giving 100,000 million viewers the opportunity to be reimbursed $200,000 cash for 2 Chainz's ice-sculpted Italian sports car, just by snapping a photo of the receipt with Expensify. Traffic to Expensify hit 10,000 people per minute during the Super Bowl.
Within days, it was the #1 trending hip-hop song and in the top 25 weekly video charts, ranking as the #3 video in the U.S. just behind Ariana Grande’s “7 Rings”, on YouTube’s Vevo with over 10 million views. It was also the most elaborate product demo in history, disguised as a legit music video.
HOLLYWOOD’S PUPPET SH!T SHOW Ft. WILMER VALDERRAMA
Wilmer Valderrama Uses Marionettes to Depict Real-Life Drama.
In the experiential project, I took on the challenge of producing a larger-than-life puppet that resembled Wilmer Valderrama.
Standing at 20 feet tall, the Giant Wilmer puppet served as the unique centerpiece to the launch party for “Hollywood Puppet Sh!t Show”.
We began by 3D scanning the actor's head and printing it on foam, to add an extra touch of excitement, the puppet was equipped with robotic arms, enabling it to showcase its dance moves and entertain the guests at the launch party.
NETFLIX - AMERICAN MANHUNT MARATHON BOMBING
It was a remarkable experience to be part of the team working on the compelling docuseries, American Manhunt, for Netflix.
Collaborating with the talented Not To Scale Directors and Hello Savants, I had the privilege of producing the captivating GFX animation for the show.
MAHALIA - CHEAT Ft. JOJO
BITTREX - CHOOSE YOUR RACER
GT Academy is an exhilarating TV show that airs on Spike TV each year, captivating audiences with its seamless integration of virtual and real-world experiences.
To generate buzz for the new GT Academy season, we organized a stunt in Downtown Los Angeles and amplified it on social media. Harnessing the element of surprise, we assembled a group of unsuspecting test drive participants via a focus group, oblivious to the twist awaiting them. Their ordinary drive swiftly morphed into an electrifying street race, flawlessly blending the realms of virtual and reality.
Using the artistry of 3D Projection and weaving a captivating narrative, we crafted a brief yet unforgettable stunt piece that left our unsuspecting drivers bewildered and enthralled.
NISSAN - GT ACADEMY TEST PRANK DRIVE
MAC - LOCKED KISS INK
FREE PEOPLE