2 CHAINZ - EXPENSIFY THIS ft. ADAM SCOTT
Expensify This — A Super Bowl Ad That Blended Music, Tech, and Gamification
The "Expensify This" campaign broke new ground in branded entertainment by merging a Super Bowl commercial with a fully-produced interactive music video. Produced in collaboration with JohnXHannes, the campaign starred 2 Chainz and Adam Scott, inviting viewers to snap photos of receipts displayed throughout the video using the Expensify app. Participants had the chance to win jaw-dropping prizes, including an ice-sculpted sports car, a gold jet ski, and an Audi R8, blurring the line between product demo and interactive experience.
Airing during Super Bowl LIII, the campaign reached 100 million viewers and drove record-breaking engagement. Expensify’s website saw a surge of 10,000 visitors per minute during the game. On YouTube, the music video became the #1 trending hip-hop song and climbed to the #3 video in the U.S., amassing over 10 million views in a matter of days.
Blending music, gamification, and celebrity power, "Expensify This" became one of the most elaborate product demos ever produced. It redefined the possibilities of branded content, transforming a finance app into a cultural moment that captured global attention and reshaped the future of interactive advertising.
HOLLYWOOD’S PUPPET SH!T SHOW
Ft. WILMER VALDERRAMA
Hollywood Puppet Sh!t Show — A 20-Foot Puppet Steals the Spotlight
How do you launch a show as wild as Hollywood Puppet Sh!t Show? With a towering, 20-foot-tall Wilmer Valderrama puppet, of course. This experiential campaign became the centerpiece of the show’s launch, drawing a crowd too big to count at the bustling Hollywood Mall. The event wasn’t just a launch; it was a live spectacle that blurred the boundaries of art, technology, and interactive entertainment.
The larger-than-life puppet was crafted using a 3D scan of Wilmer Valderrama’s head, which was then 3D-printed in foam for a lifelike finish. But this wasn’t just a static display. Outfitted with robotic arms powered by a proprietary rigging system, the puppet came to life, dancing, gesturing, and interacting with the crowd. This unexpected level of movement turned the stunt into a full-on performance, making it a magnet for social media buzz, photo ops, and viral fan engagement.
The campaign’s success showcased the power of experiential marketing in creating unforgettable, shareable moments. By merging advanced 3D printing technology, robotic engineering, and live entertainment, the Hollywood Puppet Sh!t Show launch set a playful and unconventional tone for the series premiere. It stands as a prime example of how innovative storytelling can be brought to life through bold, interactive experiences.
NETFLIX - AMERICAN MANHUNT MARATHON BOMBING
American Manhunt: The Boston Marathon Bombing
Visual Storytelling Through Compelling Animation
Bringing new depth to the acclaimed Netflix docuseries "American Manhunt: The Boston Marathon Bombing", Charity partnered with Not To Scale and the creative team at Hello Savants to produce captivating graphic animations that played a key role in the show’s visual storytelling. The docuseries offers a powerful retelling of the 2013 Boston Marathon bombing, utilizing archival footage, reenactments, and exclusive interviews to give audiences a comprehensive look at the events and individuals involved.
The custom animations provided clarity and context to complex story elements, helping to visualize key moments that couldn't be captured through live footage alone. From illustrating crucial timelines to depicting unseen elements of the investigation, these animations heightened the emotional impact of the series, making it more immersive, informative, and emotionally resonant for viewers.
This project exemplifies the power of animation in documentary storytelling, showcasing Charity's ability to collaborate with creative teams and deliver high-impact visual content that enhances narrative depth. Her work on "American Manhunt" stands as a testament to the role of motion graphics and visual storytelling in engaging audiences on a deeper level.
Mahalia – "Cheat" ft. JoJo — A Bold Visual Journey with Y2K Flair
As Post Producer for Mahalia’s "Cheat" music video featuring JoJo, this project brought together the talents of the Exile Edit New York team under the direction of Boma Iluma. The video’s aesthetic draws inspiration from the colorful, nostalgic world of Y2K design, blending it with themes of infidelity and self-empowerment for a story that feels both fresh and timeless.
The post-production process focused on crafting a seamless visual experience where every cut, color grade, and transition was thoughtfully executed. From the punchy edits to the intentional use of vibrant hues, each moment reflects the playful yet powerful tone of the song. The result is a sleek, nostalgic music video that elevates the storytelling and deepens the emotional impact of the visuals.
Praised by Hypebae for its fun, nostalgic aesthetic, the video quickly became a standout in Mahalia’s discography. It highlights the importance of meticulous editing, color theory, and collaborative teamwork in music video production. This project exemplifies how post-production artistry can transform raw footage into a fully realized visual narrative that resonates with both fans and critics alike.
MAHALIA - CHEAT Ft. JOJO
BITTREX - CHOOSE YOUR RACER
Bittrex — "Choose Your Racer" Animation Brings Crypto Trading to Life
In a high-energy collaboration with Not To Scale and Hello Savants, the "Choose Your Racer" animation campaign for Bittrex transformed the fast-paced world of cryptocurrency trading into an engaging, 2D animated racing video game. This vibrant, stylized project immersed viewers in a world of speed, strategy, and crypto-savvy decision-making.
The animation follows a character named Steady, who embodies the philosophy that "slow and steady wins the race." Set within a metaverse inspired by retro motorbike races, 8-bit arcade games, and 1980s cartoons, Steady guides viewers through the twists and turns of crypto trading. As Steady maneuvers the racetrack, users are introduced to Bittrex's tools and trading strategies, making complex financial concepts feel fun, simple, and accessible.
The project was completed on a tight six-week timeline, with a team of illustrators and animators designing a cast of unique characters and vibrant environments. The dynamic motion sequences and cinematic camera angles gave the animation a fresh, modern feel, while still nodding to classic arcade aesthetics. The result was a highly stylized, visually compelling brand film that stood out in the crowded crypto space.
This campaign demonstrates the power of animation as a storytelling tool and highlights the ability to turn intricate financial concepts into memorable, playful narratives. By blending nostalgic design with modern crypto education, the Bittrex "Choose Your Racer" campaign remains a standout example of how branded content can both educate and entertain.
GT Academy x Nissan — The Test Drive Prank That Blurred Reality and Gaming
To generate buzz for the new season of GT Academy on Spike TV, an experiential stunt was launched in downtown Los Angeles, seamlessly blending virtual gaming with real-world driving experiences. The concept centered around unsuspecting participants invited to take part in what they believed was a standard test drive for the 2015 Nissan 370Z Nismo.
Mid-drive, reality shifted. The ordinary drive suddenly transformed into a high-speed street race simulation, powered by 3D projection technology that immersed drivers in a gaming-inspired environment. The unexpected twist left participants stunned and exhilarated, capturing the adrenaline-fueled essence of GT Academy's unique fusion of gaming and racing.
This innovative stunt not only captivated live participants but also drew significant attention online, driving social media buzz and reinforcing Nissan’s connection to precision driving and cutting-edge technology. By merging the digital and physical realms, the GT Academy Test Drive Prank became a memorable experiential moment that lived well beyond its launch.
NISSAN - GT ACADEMY TEST PRANK DRIVE
MAC - LOCKED KISS INK
M·A·C Cosmetics Locked Kiss Ink 24HR Lipcolour — Flawless Color, All Day Wear
Collaborating with AP Studios, Charity played a pivotal role in producing the promotional campaign for M·A·C Cosmetics' Locked Kiss Ink 24HR Lipcolour, a breakthrough in long-lasting lipstick technology. This liquid lipstick delivers 24 hours of weightless, full-coverage matte color that’s kissproof, transfer-proof, and waterproof — a must-have for beauty enthusiasts seeking bold, all-day wear.
At the heart of the campaign was M·A·C's Pigment Lock Technology, which features double-coated, ultra-refined pigments that gently adhere to the lips, creating a flexible, breathable veil of vibrant color. Infused with nourishing ingredients like passion fruit oil, coconut oil, and shea butter, the formula ensures a soft, next-to-naked feel without sacrificing longevity.
The campaign’s creative strategy centered on showcasing these standout features through sleek visuals and compelling product storytelling. By highlighting the key benefits of Locked Kiss Ink 24HR Lipcolour — long wear, comfort, and bold color — the campaign engaged beauty consumers looking for lipstick that stays flawless from morning to night.
FREE PEOPLE
Behati Prinsloo x Free People Spring 2024 Campaign
Bold Boho Style with Seamless Post-Production
Free People’s Spring 2024 campaign starring supermodel Behati Prinsloo captured the fresh energy of the season with romantic ruffles, boho denim, and sunlit minimalism. Shot by Daniel Jackson and styled by Géraldine Saglio, the collection blends effortless style with Free People’s signature free-spirited aesthetic.
Behind the scenes, AP Studios handled post-production, where Charity played a key role in ensuring the visual elements remained cohesive, polished, and aligned with Free People’s brand identity. From overseeing final color corrections to managing the production timeline, the post-production process delivered the vibrant energy the campaign required.
Featured on platforms like Models.com and Refinery29, the campaign earned attention for its fresh take on spring fashion trends and Behati Prinsloo's captivating presence. By incorporating AP Studios' seamless post-production, this launch was as flawless as the styles it showcased.